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The Most Popular Luxury Brands and Items of 2021


It’s been a year since our last “Luxury Report,” and wow, things have changed. Unfortunately, we’re still amid a global pandemic, but the world has opened up, and people are out and about with places to go again. Among many other things, this means that people are shopping for all kinds of things—including luxury goods.

With this renewed interest in shopping, a whole slew of It brands and items has emerged. Some are household-name design houses that have been around for years, and some are newer brands that are gaining steam thanks to the likes of celebs such as Zendaya and Hailey Bieber.

To provide us with the truest insight into what’s happening in the luxury space, we tapped experts at Net-a-Porter, Mytheresa, MatchesFashion, Fwrd, and ShopStyle to tell us about all things buzzy brands and It items.

2021's buzziest luxury brands


Photo:

Loewe; Bottega Veneta; Maximilian; @toteme; Chloé

This year’s buzzy, established brands have been on the tip of every fashion person’s tongue in 2021, and we’re pleased to report that there are a few surprise additions this year. Find out what our luxury retail experts have to say about each brand below.

Versace

Versace runway


Photo:

Versace

Tiffany Hsu, fashion buying director at Mytheresa says, “Versace has had a great momentum over the past few seasons already, the collections becoming stronger and stronger. And with Dua Lipa as the face of the brand, Versace is gaining even more attention.”

Our Versace pick:

Versace Heart-Neckline Long-Sleeved Bodysuit

Saint Laurent

Saint Laurent runway


Photo:

Saint Laurent

Hsu also sang the praises of Saint Laurent. “Saint Laurent really opened PFW this season, and the presentation over lockdown was also incredible,” she says. “All the runway pieces are immediately sold out and next season couldn’t come soon enough. We are seeing a big catsuit trend coming our way, where Saint Laurent is definitely the pioneer to look out for.”

Our Saint Laurent pick:

Saint Laurent Houndstooth Wool-Blend Blazer

Gucci


Photo:

Gucci

“Gucci is everywhere—on every celebrity and in everyone’s shopping basket! Despite showing off-calendar, their Hollywood Boulevard show drew in a huge audience, where their striking silhouettes and glitzy approach to dressing made everyone excited for event dressing,” says Libby Page, senior market editor at Net-a-Porter.

Hsu says of the buzzy brand, “Gucci, with their 100-year anniversary, received a lot of buzz this year, and the last show in L.A. was just the cherry on the top. The brilliant idea to collab with Balenciaga really kicked up the brand’s desirability.”

Our Gucci pick:

Gucci Jackie 1961 Small Leather Shoulder Bag

Balenciaga

Balenciaga


Photo:

Balenciaga

“Demna [Gvasalia] hits the mark consistently with customers looking for classic European heritage design with a bit of edge. Refined tailoring is the backbone of the collection, but interesting colors, textiles, and hyper-articulated shapes (such as the Hourglass Blazer, $2690) change our eye for what ‘classic’ can be in this era,” says April Koza, vice president of Fwrd.

Page says, “Balenciaga’s collaboration with The Simpsons had everyone talking, despite the dark approach to the collection. Who knew we needed to see Marge in a bright-green spandex gown!”

Our Balenciaga pick:

Balenciaga Neo Classic City Small Leather Tote

Jacquemus

Jacquemus Kendall Jenner


Photo:

Jacquemus

Koza says, “Our customers always love what Simon Porte [of] Jacquemus does, simply put. His fabrications balance out the hyper-sexy cutwork and perfectly on-the-edge draping that has become his remarkable signature. His dresses, knits, and artfully twisted blouses have become closet staples.”

“Jacquemus is not a new name out there, but it’s becoming a super-brand size of business without a major group behind, and seeing this is truly great,” Hsu says. “Simon’s ability of coming out with sell-out items is legendary.”

Our Jacquemus pick:

Jacquemus La Robe Arles

Bottega Veneta

Bottega Veneta green


Photo:

Bottega Veneta

“Bottega—which originally took liftoff with its iconic accessories that brought fresh silhouettes into the arena—continued its winning streak. This year, our ready-to-wear business with the brand became stronger than ever, with knits, trousers, and dresses in unique colors and textures bringing a jolt of energy to seasonal wardrobes,” Koza says of the brand, which is going through big changes with the surprise departure of Creative Director Daniel Lee.

Our Bottega Veneta pick:

Bottega Veneta Madame Mocassins

Loewe

Loewe runway


Photo:

Loewe

Page sang the praise of a specific Loewe category, remarking “Loewe accessories stole the show this season. Playful references, such as the broken-egg and birthday-candle heels, were the highlights for non-apparel.”

Our Loewe pick:

Loewe Fringed Color-Block Mohair-Blend Scarf

Chloé

Chloé runway


Photo:

Chloé

With its new creative director taking the reigns this year, Chloé has certainly built upon its buzz. “Chloé feels very exciting right now with Gabriela Hearst at the helm, and we love the strong craft element,” Liane Wiggins, MatchesFashion‘s head of womenswear, tells us. 

Our Chloé pick:

Chloé Flared Leather Midi Dress

Of everyone’s favorite Scandinavian luxury brand, Wiggins says, “Totême offers super-strong outerwear, great layering knitwear, and key wardrobe foundations.”

Our Totême pick:

Totême Quilted Recycled-Shell Wrap Coat

Alaïa

Alaïa runway


Photo:

Alaïa

Another brand with an exciting new creative director appointment, Alaïa is back on everyone’s minds. “Pieter Mulier’s debut for Alaïa had the industry buzzing. He perfectly fused sexuality and functionality, which are sure to make the women wearing the pieces feel good,” says Page.

Our Alaïa pick:

Alaïa Pintucked Cotton-Blend Poplin Mini Dress

The rising, buzzy brands we narrowed our list down to are an eclectic mix of labels that are about to break out and labels that are inching closer and closer to the established list. Either way, our experts can hardly contain their excitement about this group.

Nensi Dojaka

Nensi Dojaka runway


Photo:

Nensi Dojaka

Nensi Dojaka is the new name on every fashion insider (and fashion-obsessed celebrity) right now. As Hsu puts it, “Nensi Dojaka is definitely on the top of my list. Her creativity and sensibility really translate well in her collections. It’s the perfect marriage of sexy yet very modern.”

Our Nensi Dojaka pick:

Nensi Dojaka Cutout Bustier Minidress

LaQuan Smith

LaQuan Smith runway


Photo:

Fernanda Calfat/Getty Images

“Queens-born LaQuan Smith has been heralded by icons such as Tom Ford and André Leon Talley for his sharp eye, keen attention to detail, and consistent willingness to push the fashion boundaries,” says Alison Stiefel ShopStyle’s general manager.

Page tells us, “Not only did his runway show atop the Empire State Building make an impact, but so did his low-slung waistlines and crystal embellishment, which brought high-octane glamour and sexiness to the forefront of our minds during fashion month.”

Our LaQuan Smith pick:

LaQuan Smith Parking Lot Halter Catsuit

Mugler

Mugler Irina Shayk


Photo:

Richard Bord/WireImage

“Mugler under Casey Cadwallader’s direction has become the cool It-girl brand,” Hsu says. “We have been selling out the collection for the past two seasons, and the way he translates the new idea of Mugler is very modern and fashion-forward, just like what the house’s DNA is.”

Our Mugler pick:

Mugler Logo-Printed Cutout Bodysuit

Supriya Lele

Supriya Lele runway


Photo:

Joe Maher/BFC/Getty Images

“Supriya Lele appeals to a younger customer with her approach to spring/summer 22’s biggest trend: Y2K dressing. Plunging necklines, minidresses, and cutouts are bringing sexy back into our wardrobes,” Page says of the buzzy UK brand.

Our Supriya Lele pick:

Supriya Lele Ruched Stretch-Jersey Midi Dess

Koza shares about the cool-girl Italian brand, “We have had The Attico on Fwrd for several seasons, and our customers can’t get enough of its strong and sexy silhouettes. The collection is built for a well-lived life of travel, celebrations, and the simple joy in getting dressed up—also fully embodied by its co-founders Gilda Ambrosio and Giorgia Tordini.”

Our The Attico pick:

The Attico Sleeveless Mini Dress

“ERL is a firm favorite from the likes of the Biebers and Kylie Jenner,” Page says of this rising celeb-loved brand. “This unisex brand does off-duty chic well. Their unique and eccentric approach to knitwear and casualwear is sure to be a hit with our customer.”

Our ERL pick:

ERL Green Spiral Hoodie

Mônot

Mônot runway


Photo:

Mônot

We’ve heard from several sources that Mônot is the next big thing, and Koza confirms it. “Eli Mizrahi’s collection has taken hold within the industry and with customers alike with an incredibly confident design approach that balances the art of seduction in dressing with classic tailoring. It is becoming a go-to for women shopping for eveningwear, and we are excited to see what he brings next,” she says.

Our Mônot pick:

Mônot Cut-Out Long-Sleeve Mini Dress

“It’s been a privilege to have Aisling on Fwrd. She’s built an independent business with knitwear as its backbone, and she’s evolving it wonderfully as she dips into evening with semi-sheer dresses and foundational layering pieces that suit so many of our effortlessly ‘cool’ customers who are always looking for what’s next,” Koza says of Aisling Camps, another important rising brand at Fwrd. 

Our Aisling Camps pick:

Aisling Camps Recycled Cashmere Draped Crewneck Sweater

Maximilian

Maximilian runway


Photo:

Maximilian

Wiggins sang the praise of on-the-rise brand Maximilian, saying “We are really excited about our innovators this season. New to the cohort this year is Maximilian and Nensi Dojaka, who just won the LVMH prize.”

Our Maximilian pick:

Maximilian Harlequin Gloss-Print Jeans

Stiefel is particularly excited about Gauge81, sharing that the brand went up in search volume 67% year-over-year and that it’s known for its unique angles and tailoring as well as blurring the lines between casual- and eveningwear.

Our Gauge81 pick:

Gauge81 Chester Bodysuit

It wouldn’t be a luxury report without a discussion of some specific It items that have emerged this year, so we asked our luxury experts what people are actually investing in these days. Most of the 2021 It items have timeless appeal, and most fall under the categories of accessories and outerwear. All of the pieces can be worn countless times. Find out why these highly coveted pieces stand out below.

During the pandemic, a renewed interest in investing in timeless pieces has emerged, making fine jewelry one of the biggest It items of 2021.

Stiefel confirmed to us that Burberry is back, and quilted jackets are heavily trending this year.

Stiefel also told us that Gucci’s Platform Slides were sold out the entire spring/summer season and that platforms, in general, have had a big moment this year.

Jewelry that shows personality, like this whimsical cocktail ring, has been especially popular this year.

Another accessory that Stiefel pointed out is designer bucket hats. She says, “Bucket hats continued to dominate hat style trends this summer. The most popular styles were Dior’s cheetah bucket and Gucci’s logo hat.”

Page named these logo boots as one of 2021’s It items.

Page also named this chic under-$1k logo bag as one of 2021’s It items.

Koza called out this popular It bag, saying “Bottega Veneta’s Mini Jodie Bag has been a standing success story in the industry for its shape, scale, and functionality. In shearling, it’s going to be the absolute It bag for us this holiday and winter season.”

You can never go wrong with a pair of The Row boots, and Wiggins called out this timeless pair.

Totême’s constantly sold-out sweater has been on every fashion person’s wish list this fall in both ivory and black. Keep your eyes peeled for a restock soon.

“The Balenciaga Essex Pumps are a new wardrobe staple we see our customers returning for in various colors. The design has a subtle high-octane twist on a classic silhouette,” Koza says of these modern heels.

Saint Laurent’s Le 5 à 7 bag is the perfect choice if you’ve been looking for a classic, functional It bag to splurge on.




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