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Roblox: Ralph Lauren premieres its new ‘Winter Escape’ range

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Metaverses, NFTs, Blockchains, Cryptocurrency – I wish my grandparents had been around so I could enjoy trying to explain all this stuff to them.

Ralph Lauren, a prominent fashion house beloved of the glamorous is the latest big-time brand to embrace Roblox’s metaverse in the name of promoting its wares. Alright, so the last one was a fast-food chain, but still, you can see a trend developing here.

Teaming up with Roblox, Ralph Lauren has launched The WInter Escape experience that will allow “players to experience Ralph Lauren through the metaverse.” – Just to make it clear here, I didn’t write that bit, that is pure PR baby, written by drones in rooms that have little to no idea what they are talking about.

Generalization aside, The Winter Escape features a range of gender-neutral clothing with a range of limited edition items available only through the experience.

The Ralph Lauren Winter Escape experience offers winter-themed activities such as ice skating, a firepit where you can get a customized hot chocolate from the Ralph’s Coffee Truck, marshmallow toasting, and a holiday treasure hunt where you will be able to get your hands on the aforementioned limited-edition goodies.

“Our engagement in the metaverse is a natural extension of our lifestyle brand, which, at its core, has always been about stepping into the worlds of Ralph Lauren. Our partnership with ‘Roblox’ builds on years of digital innovation and underlines our belief in the opportunity that virtual spaces and economies present—especially when it comes to the next generation of consumers,” so says Alice Delahunt, chief digital and content officer at Ralph.

robblox ralph2
Designer brands are even cooler in the metaverse

Players can also purchase Ralph Lauren outfits for their characters (of course they can) from the Ralph Lauren Digital Collection with the items expected to cost between 125 to 300 Robux – or $1.25 to $3.00 in real money.

“This heartwarming holiday experience instantly transports you into an alpine village where you can explore and enjoy the world of Ralph Lauren together with your friends,” says Christina Wootton, vice president, global brand partnerships at Roblox

“Our community developers have created a unique experience with custom textures for a realistic winter nature backdrop where anyone can try exclusive fashion items and even influence what this environment looks like based on their participation and daily voting results. This is the kind of innovation and co-creation that the Roblox platform and technology enable, opening opportunities for brands to build high-quality, authentic, and native connections with brand loyalists and new customers globally.”  

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