MainConcept and Adobe have extended their licensing agreements to include support for Apple M1 ARM processors and Adobe cloud products. What does this mean for the filmmaking community? Read on.
The expansion of their longstanding relationship ensures a seamless experience for Mac users who are transitioning to new Apple hardware. It also solidifies their commitment to working together as both Windows and macOS products advance into the cloud.
Who is MainConcept?
If you don’t know who MainConcept is, you’re not alone. To be honest, the name usually doesn’t immediately ring a bell – however, they are pioneers who are extremely important in the video production industry.
Founded in 1993, MainConcept specializes in the development of video and audio codecs and applications related to encoding.
They provide solutions for professional video production, multimedia, broadcast, digital signage, gaming, medical and security industries.
MainConcept & Adobe
MainConcept provides that essential piece that allows Adobe’s suite to read and write in H.264, H.265, and many more commonly used codecs.
Premiere Pro, Photoshop, After Effects, Lightroom, Media Encoder, and Premiere Rush all use MainConcept SDKs. The Adobe user experience without MainConcept would be very different than it is today.
Continuing their relationship maintains the performance advantages of using highly optimized encoders, decoders, and supporting components.
“With Apple now using their own processers to power their MacBooks and iMacs, we have strong foundation for ensuring that Adobe software optimized for Macs and utilizing MainConcept codes will match the performance of the same software built for x86.”
Deacon Johnson, SVP of IP Licensing & Strategy, MainConcept.
The world of video production is changing so rapidly. New computer products are being pushed out faster than ever before. We can all be thankful that companies like MainConcept are working to ensure those transitions are seamless for the users.
To learn more about MainConcept, visit their website here.
What do you think? Would you consider switching to an M1 Mac for example? Share your experiences in the comments below!