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2021 BCNranking: Sony leads with 32% of the mirrorless market share in Japan


BCNranking collects about 40% of the sales info from Japanese stores. And in 2021 Sony has lead the mirrorless market with 32% of the share with Canon following with 28%.Sony is second in the fixed lens camera segment with 23% and also second in the video camera department with 26% of the share.

Here are the detailed results:

  • Fixed lens cameras (* The share in parentheses is last year’s share)
    1st place Canon: Share 34.01% (39.08%)
    2nd place Sony: Share 23.1% (19.65%)
    3rd place Fujifilm: Share 11.6% (11.41%)
  • DSLR
    1st place Canon: Share 59.8% (51.91%)
    2nd place Nikon: Share 33.9% (44.78%)
    3rd place Ricoh Imaging: Share 5.8% (3%)
  • Mirrorless
    1st place Sony: Share 32% (27.44%)
    2nd place Canon: Share 28.2% (23.78%)
    3rd place OM Digital Solutions: Share 12.7% (23.37%)
  • Digital video camera category
    1st place Panasonic: Share 43.6% (32.17%)
    2nd place Sony: Share 26.3% (37.27%)
    3rd place DJI: Share 11.2% (-)
  • Action camera category
    1st place GoPro: Share 70.4% (70%)
    2nd place Sony: Share 7.3% (7.49%)
    3rd place DJI: Share 5.3% (-)
  • Lenses
    1st place Canon: Share 17.6% (18.29%)
    2nd place Sony: Share 17.2% (15.87%)
    3rd place Sigma: Share 12.6% (14.89%)
  • Tripod / Monopod category
    1st place Hakuba Photo Industry: Share 29.1% (30.91%)
    2nd place Vitec Group: Share 15.5% (17.45%)
    3rd place Slick: Share 12.6% (10.74%)
  • Camera case / bag category
    1st place Hakuba Photo Industry: Share 33.3% (33.13%)
    2nd place ELECOM: Share 18.8% (16.68%)
    3rd place Vitec Group: Share 5.8% (5.92%)

via Digicameinfo




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